Brands have become an important part of today’s economy and even of culture. Branding is part of the process of creating an identity that can be easily recognised and certain qualities are ascribed to that brand. As soon as we see the logo of the brand we recall those qualities that are closely associated with that brand.
The logo is what represents the brand in public consciousness thus a logo design plays an important part. There should be something that links your invitation to the logo intimately to the brand. Logos are important because people back a particular brand based on them.
When a large company is involved, logo designing for visiting cards or menu cards is team work. Many logos will be designed before the final one is chosen. Vector graphics rules the designing of a logo. Vector graphics means that no matter what the size of the logo is, the impact should be the same. Whether the logo is on a keychain or on a billboard, it should produce the same impact on the viewer’s mind.